Privacy
Policy
Last Updated: March 2026
01 Information Collection
We collect personal information that you provide directly to us when you create an account, apply to be an athlete, or make a purchase through our storefronts at hometownheromerchandise.com. This information may include:
- Profile Data: Name, image, likeness assets, and university affiliations.
- Contact Info: Email address, phone number, and shipping/billing addresses.
- Transaction Details: Payment method information and order history.
02 Information Usage
We use the information we collect to provide, maintain, and improve our services, including:
- Processing and fulfilling your orders.
- Managing athlete accounts and calculating commissions.
- Providing customer support and responding to inquiries.
- Analyzing platform usage to improve the user experience.
03 Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, or destruction. We utilize industry-standard encryption and security protocols provided by our hosting and payment processing partners.
04 Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. You may also have the right to object to or restrict certain processing of your data.
To exercise these rights, please contact our privacy team at hometownheo@byteforth.com.